Spend any time in Old Town, Fort Collins, and you will build a relationship with the place. Somehow the combination of location, architecture, and history (not just ages-ago-history but our own history -- memories of times that we have walked through Old Town) blend to create something more than the sum of the parts. There's an emotional component to our relationship with this part of town that you might not notice until something changes.
Rhonda Sincavage does a great job of explaining this intangible relationship in a TED talk that she gave in July of 2011. Here's a quote from her talk:
"...what really hasn't been studied until recently are the type of factors that keep and attract people to certain places. Recently a 3 year study was finished that looked at these attachment factors. They surveyed more than 43,000 people in 26 different cities and the results are a bit of a surprise. Things like safety, education, economy weren't the factors that ranked the highest. Instead, it was ascetics, it was openness, and social offerings that were all the leading drivers. And this was consistent across all of the cities. What was even more striking was that it was a really strong correlation between these emotional attachment factors and economic growth in the areas. Which really supports the theory that if you're attached to a place, you're going to spend more time there. You're going to spend money there. You're going to be more productive. And you're going to be more invested in that community. "
Rhonda Sincavage does a great job of explaining this intangible relationship in a TED talk that she gave in July of 2011. Here's a quote from her talk:
"...what really hasn't been studied until recently are the type of factors that keep and attract people to certain places. Recently a 3 year study was finished that looked at these attachment factors. They surveyed more than 43,000 people in 26 different cities and the results are a bit of a surprise. Things like safety, education, economy weren't the factors that ranked the highest. Instead, it was ascetics, it was openness, and social offerings that were all the leading drivers. And this was consistent across all of the cities. What was even more striking was that it was a really strong correlation between these emotional attachment factors and economic growth in the areas. Which really supports the theory that if you're attached to a place, you're going to spend more time there. You're going to spend money there. You're going to be more productive. And you're going to be more invested in that community. "
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